The Hat Game
Players have to claim and wear the bowler hat for as long as possible before someone else tracks it down and claims it with the challenge: 'I do believe you have my hat'. New hat wearers players take a picture of themselves in said hat and send it into the game gallery. That starts the timer ticking. Hat hunters can check where the hat is from a google map on the game website, or by texting a short code to request the map on their phone. The player who wears the hat for longest wins.
The Hat game is a great festival or conference game, with a nice play on the tension between players' exhibitionism and their need to remain unseen. The game was orignally a commission from The Arts Council England as a marketing initiative to draw attention to the artists and digital creatives attending SXSWi 2009. Here, the game got a huge amount of attention and was covered by the BBC with the video interview number one video on the BBC News website the weekend of the festival. The game, like many SlingShot games, exploits the 1/9/90 split familiar from UGC. A committed few play the game, many more interested non-particiapnts follow it online, via phone or PC and a large number are exposed to the event via social networks and media coverage.