The google map mash-up that started it all. A man (or woman) in a moose suit is tracked as they make their way across country, sleeping out and avoiding human habitation. Moose is tagged with a GPS tracker and players can get Moose's current location on their mobile phone by texting a short code. However, when a player does this, Moose is alerted and the players position revealed. The objective is to capture a picture of Moose and upload it to the map, before Moose snaps you. Prizes are awarded in various categories: first sighting, best picture etc.
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The game was first commissioned by igfest in 2008 and has been run again in 2009, with three Moose. In each of these years the game was used as a PR stunt to raise the profile of igfest in the South West region of England. It was featured on the BBC regional news and on numerous radio shows. Awareness for the game and for igfest was very high amongst the public and made a significant contribution to the 2 million hits the festival website registered that year. The game won a South West Media Innovation award in 2009.
Check out the moosehunt.mobi.