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Bourjois Belle

Bourjois Belle at London Fashion Week.

Back in February we partnered media agency MEC in coming up with a neat little game for Bourjois, the French cosmetics brand as part of their London fashion week campaign. We delivered a ladyhunt game that owed quite a bit to our previous GPS driven projects Moosehunt and the Hat Game. Now the game has been nominated for an award at the Cannes Advertising Festival for technical innovation. Check the great little video from MEC. It explains all. We would also like to point out the plastic dog was not our idea.

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Players had to hunt down Belle, a charming young lady over from Paris and lost in London with said hound. If they could track Belle down and give her a helping hand, players were rewarded with a VIP visit to the Bourjois Boutique where they were showered with lavish goody bags and free make overs. We ran the game using our game platform MSGE - Mobile Social Game Engine - but the really cool thing was that the whole game ran as a Facebook app. Players liked and made plays on the Bourjois Facebook page, as well as following the on street action. 

We were really impressed that Bourjois bought into the game pitch from MEC. Games and the beauty industry don’t appear an immediate fit, but times are changing. Everyone now loves games, even cosmetic brand managers and their customers.